Who is this new kid on the block?

We’ve actually been around for five years catering to the needs of bass tournament anglers, from top pros to weekend warriors, by supplying and special ordering hard-to-find tackle to help them stay competitive year after year.

We are tournament anglers not writers. So it’s challenging to capture all the heartfelt emotions we want to express about Alpha Elite Fishing Tackle in such a limited space…and in a manner that captures the passion for what we believe in.

We value authenticity and honesty with fishing and tackle at the heart of our lives. Sure, we could follow the usual script like any tackle shop and tout our excellent customer service, high-quality products, and commitment to putting anglers first. And yes, we genuinely deliver on all those fronts as a trusted tackle shop. But the Alpha Elite Fishing Tackle brand stands for something greater—it’s truly about prioritizing the needs of anglers over profits.

So what makes the Alpha Elite Fishing Tackle brand so different and why should you trust us, like so many others have, to supply some of your tackle needs?

  1. We focus on providing tackle that truly enhances your chances of winning tournaments. Our goal isn't to offer every product or jump on the latest flash in the pan just to catch your attention. Instead, we aim to supply you with tackle that's genuinely effective and helps you improve your success on the water. Our selection is curated for serious anglers who want to outfish their competitors. Alpha Elite Tackle is committed to ensuring every piece of tackle we recommend will genuinely help you improve your skills as an angler.
  2. Our team rigorously tests products before they hit our shelves, often under grueling tournament conditions and sometimes for months at a time. We involve weekend anglers, regional pros, and current touring pros in this process. Only products that truly make a difference or solve real on-the-water challenges earn our approval for sale.
  3. Our product descriptions are based on actual on-the-water experiences. We find general product copy to be just that—general. We have in-depth knowledge of all the tackle we sell and are more than happy to share it.
  4. We shoot our own professional photographs. Why do we incur such a high cost? Because we believe it’s important to provide you with accurate color and detail of the tackle we sell so you know exactly what your hard earned dollars are buying. Tackle isn’t getting any less expensive so we want to make sure you spend your money wisely.

Lastly, in case you are wondering, all of us involved in the business live bass fishing and tournaments 24/7. We fish major regional trails, BASS Elite Qualifier’s, MLF Toyota Series, and the NPFL. When we are not competing (or running the business), we are on the water testing product and enjoying life with our families. We are a family of anglers that truly cares about your success.

Thanks for reading and as we say… OUTFISH. YOUR. COMPETITION.™